LEIF was founded in 2011 by Stacy Anne Longenecker and is based out of Brooklyn, New York. Our team is a small one, and women owned and operated.
We are a lifestyle shop with the simple goal of giving beauty and joy to the everyday. We set out to create a well-edited selection that's original and accessible — and a uniquely curated assortment you won't find in other stores.
The LEIF lifestyle is fresh, inviting, and a little surprising. We simply like filling our days with nice things. We like helping others do the same.
The shop girl spirit was instilled in me from a very young age— when I was around 6 or 7, one of my favorite games to play with my grandma was called “Card Shop”. I’d organize her impressive collection of greeting cards she’d received from friends and “sell” them to her. My parents also ran a real shop (selling things like wallpaper, paint and carpet), so I spent a good part of my childhood there, entertaining myself with paint color strips and wallpaper swatches. I started selling things on the internet when I was 12 and never looked back.
LEIF was a place where I could combine two of my favorite things: curating a collection of special things and running shop. It started out as a small venture—I stored inventory in my apartment and shipped out orders when I’d get home from my other full time job. What LEIF has become since that small beginning is truly my dream job. It makes me happy every day to be able to do what I love for a living, and I couldn’t do it without you.